Press, Events, Photo Gallery, Hair Expertise 20.06.2016

Liquid Blonde Launch Event

To celebrate the new launch of PRO:VOKE Liquid Blonde, we gave the nations beauty press and bloggers the golden ticket to join us on the hidden rooftop bar of one of London’s most beautiful new hotels, The Ham Yard.

The gorgeous rooftop was decked tip-to-toe with a golden décor, with the Liquid Blonde range taking center stage. Our exclusive guests were invited to relax whilst sipping on a glass of bubbly, snacking on delicious canapés and experiencing the PRO:VOKE Liquid Blonde range for themselves.

The evening began with a our star guest and new PRO:VOKE Brand Ambassador Lisa Shepherd taking guests through our new range. As an expert of colour, Lisa was on hand to #BoostYourBlonde with express highlights offering professional blonde haircare advice.

Guests were then chauffeured to a private PRO:VOKE suite to experience a blonde boosting blow dry using our Colour Activating Treatment Shampoo and Intense Shine Conditioner. The PRO:VOKE Liquid Blonde treatments added warmth, depth and shine to the newly highlighted hair, helping to boost their blonde colour in just five minutes. A team of professional stylists then worked their magic creating beautiful, bouncy blow dries. For those who wished to opt for more of a statement style, The Braid Bar were on hand to work their magic creating some of the summer’s hottest braided looks.

As the evening came to a close, our guest were treated to a Liquid Blonde goodie bag full of golden wonder and sparkle! The goodie bag include a collection of golden goodies including from Real Techniques, Mavala UK, Oriela Jewellery, Tanya Burr Cosmetics and ASOS.

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A snapshot of our Liquid Blonde launch event with PRO:VOKE brand ambassador and blonde colour expert Lisa Shepherd.